Rihanna is officially a billionaire as the artist turned beauty mogul’s body positivity-based business has turned into a billionaire dollar fortune.

 

Rihanna came to prominence in 2005 as a bright-eyed 17-year-old with her song “Pon De Replay,” which signaled the birth of a successful career in music. However, it was her business acumen that has propelled her forward into billionaire status at a time when the fashion world was still largely dominated by European beauty standards and little to no place for diversity and people of color.

Perhaps, it was the wildly successful collaboration with Mac makeup for the ruby woo lipstick made especially for Rihanna that signaled her beauty business calling or perhaps her risqué style of dressing that made people either love or hate her fashion expressions that were the beginning of Rihanna, the Billionaire.

 

Her company Fenty Beauty that was launched in 2017, was the beginning of her fashion and beauty dominance, but this time, Rihanna was the face and model and the owner of the brand.

 

Rihanna’s company, according to her, was created to make “women everywhere [feel] included. In her early thirties and sixteen years since she entered the world of stardom, Rihanna is now part of the exclusive Billionaire club.

Her brand is now a household name that’s caught on for its inclusivity that caters to women of all shapes, color and sizes, something no other brand has been able to do as the previous periods of business success was based on the idea of niche marketing- in the specific case- catering for petite people while excluding a vast number of the female consumer demographic- among the world’s largest growing disposable income earners.

 

After several business launches, which shifted from makeup to lingerie to skincare and now perfumes, Rihanna is now worth $1.7 billion, according to a new estimate by Forbes

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Posted by Ashley Wiltshire Friday, August 6, 2021 7:04:00 AM

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