To add to Ben Carson’s unconventional and unorthodox campaign style, his campaign is launching a bit of a different advertising strategy.
Yes, Dr. Carson is launching a new 60-second urban radio advertisement scheduled to air Friday in eight markets.
His new $150,000 radio ad buy, called “Freedom,” will air for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Little Rock, Arkansas.
The ad, specifically targeting young black voters, uses rapper Aspiring Mogul and is interspersed with portions of Carson’s stump speech throughout the 60-second ad.
"America became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now,” Carson says between Mogul’s rap.
“I’m very hopeful that I'm not the only one that’s willing to pick up the baton to freedom,” Carson continues. "Because freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation."
The Carson campaign is convinced that if he gets 20 percent of the black vote, Hillary Clinton would not win if they are head to head in the general election.
The purpose of the new ad is to awaken, appeal to and motivate the urban market, specifically catering to younger black voters.
Read More at ABC News
Friday, November 6, 2015 8:06:00 AM