Earlier this month, the French fashion conglomerate LVMH Moët Hennessy Louis Vuitton announced, after months of speculation, that it would expand its partnership with the pop star Robyn Rihanna Fenty, 31, beyond the beauty industry by launching a fashion line called Fenty. It’s the first major fashion brand that LVMH has created from scratch in its history, and it represents another historic shift: Rihanna is now the first black woman at the helm of one of Paris’s luxury houses, long revered for maintaining the highest level (in terms of craftsmanship, aesthetics and, yes, cost — though more on that later) of clothing and accessory design.

Today, in a wide-ranging digital cover story published by T: The New York Times Style Magazine, Rihanna discusses her new company for the first time, explains its genesis and reveals the line by modeling it in photographs that were shot for T in a home near London. In the interview, conducted by the playwright Jeremy O. Harris, she goes deep on her life, her music and her businesses. Here are the seven things to know first.

1. Rihanna has a vision for changing the fashion industry.
When Fenty.com goes live on May 29, it will be one of few luxury brands to commit fully to online sales: There are no plans for runway shows, flagship boutiques or third-party sales through department stores. New clothes will instead “drop” each month on the website, similar to the model pioneered by the streetwear brand Supreme. Prices, which start at around $200 for a T-shirt and rise to around $1,500 for outerwear, are lower than most other Parisian luxury brands, and sizes — which go up to a French 46 (an American 14) — are offered in a somewhat wider range. “It’s a new way of doing things because I believe that this is where fashion is going to go eventually,” said Rihanna, who based this strategy and the collection of clothing, shoes and jewelry on how she wants to shop and dress herself:

“You wear what looks good on you and that’s it. I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”

2. Rihanna has new music coming out soon.
In a rat-a-tat exchange with Harris that addresses the rumors surrounding her forthcoming album, the first since she released “Anti” to rapturous praise in 2016, the singer confirmed the following facts: She is making a reggae album; it will arrive imminently, but she doesn’t know the exact date yet; and, sure, she’s open to working with Lady Gaga, who recently followed her on Instagram. As for the name of her ninth album? Here’s her response:

“So far it’s just been R9, thanks to the Navy,” she said, referencing the term for her crew of fans. “I’m about to call it that, probably ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?”

3. ... But don’t expect Drake to be featured on her next album.
The two musicians, reportedly linked by a romantic past, have often appeared on each other’s albums, producing memorable hits like 2010’s “What’s My Name?” 2011’s “Take Care” and 2016’s “Work.”

But when asked if she would collaborate with him again, she was definitive: “Not anytime soon, I don’t see it happening. Not on this album, that’s for sure.”

Read More at New York Times 

Photo credit https://www.instagram.com/p/Bxr23IkHmQs/

Posted by Azania Monday, May 20, 2019 9:40:00 AM


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