The Force is already setting a U.S. record with “Star Wars: The Force Awakens” taking in $50 million to $55  million in opening Thursday-night shows, preliminary estimates showed.

If the estimates hold, “The Force Awakens” will easily beat the previous Thursday-night record of $43.5 million by Warner Bros.’ “Harry Potter and the Deathly Hallows: Part 2” in July 2011.

The U.S. showings of Disney-Lucasfilm’s “The Force Awakens,” directed by J.J. Abrams, began at 7 p.m.


Explore the heart and soul of what drives some of the top creative minds in fashion, beauty, and style on their roads to success.

The cast includes Daisy Ridley, John Boyega, Oscar Isaac, Adam Driver, Lupita Nyong’o and Domhnall Gleeson along with original “Star Wars” stars Harrison Ford, Mark Hamill and Carrie Fisher.

In a sign of sky-high anticipation, the seventh film in the iconic science-fiction franchise had set a record by selling more than $100 million worth of advance tickets domestically as of Tuesday — raising expectations that “The Force Awakens” will do more than $200 million worth of business on its opening weekend domestically. The current record for a launch weekend was set in June by “Jurassic World” with $208.4 million.

The marketing campaign has triggered plenty of pent-up excitement for the return of Luke Skywalker, Chewbacca and Han Solo, plus the new characters and story line. Disney, which paid more than $4 billion for Lucasfilm in 2009, had been downplaying expectations, but rival studios and industry analysts believe that “The Force Awakens” will open to $210 million or more.

Read More at Variety

Posted by Azania Friday, December 18, 2015 10:24:00 AM

Comments

Comments are closed on this post.
  • RSS
  • Add To My MSN
  • Add To Windows Live
  • Add To My Yahoo
  • Add To Google